Product Development - How we do it

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Strategy64's Product Development Services

Yes! Infact we specialize in Product Development Space, We Focus on mobile, web and tech sloutions.

  • We are able to deliver complete end to end product solutions.
  • We rigorously follow customized MoSCoW SOT during the all phases of product development to get consistent and predictable ROI.
  • Furthermore, we can deliver an isolated portion of the product cycle as well, from ideation to support.
  • Our main focus is on web based products, with API first approach, which allows us to decouple the development timelines of the front end and mobile apps and try out novel approaches to meet the client chronological demands.
  • Ideation
  • Research
  • Planning & Costing
  • Prototyping
  • Launch

Product Development

Product development refers to the complete process of taking a product to market. It also covers renewing an existing product and introducing an old product to a new market. This includes identifying market needs, conceptualizing the product, building the product roadmap, launching the product, and collecting feedback.

Deep Ideation & Brainstorming

The first & most crucial step of our SOT product development cycle is Deep Ideation, We talk and discuss with our client to understand their point of view, Understanding the seed behind the idea and how it shaped up helps us in better giving a unbiased plan for the next steps of product development. This is where our SCAMPER campers live, we come up with a brand new product that just hits different or give your existing product a brand new spin.

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Research & Validation

With your product idea in mind, this step is the primary litmus of our product development cycle Product validation ensures you are creating a product people will pay for and that you won’t waste time, money, and effort on an idea that won't sell. There are several ways we validate your product ideas, including:

  • Sending out an online survey to get feedback
  • Starting a crowdfunding campaign
  • Asking for feedback on forums
  • Researching market demand using Google Trends
  • Launching a Coming Soon page to gauge interest via email opt-ins or pre-orders
  • We may run a feasibility study or an assessment to tell you whether your proposed idea is worth investing in—or not.

Planning

Since product development can quickly become complicated, it’s important to take the time to plan before you begin to build your prototype. Most of the planning is done in collaboration with all the parties involved so that we don't make any major mistakes due to oversight, we try to plan as much as possible in advance with a marginal room for modification wherever it might seem necessary.

Costing

After research, planning is done. We should have a clearer picture of what it will cost to produce your product. Costing is a business analysis process where you take all information gathered thus far.

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Prototyping

The goal of the prototyping phase during product development is to create a finished product to use as a skeleton for the final product. It’s unlikely we will get to your finished product in a single attempt—prototyping usually involves experimenting with several versions of your product, slowly making improvements until we reach MVP.

Product launch

Once the MVP is turned into a full scaled product, At this point you’ve got a profitable and successful product ready for the world. The last step in this methodology is to introduce your product to the market! At this point, a product development team will hand the reins over to marketing for a product launch.
Some post launch marketing usually includes the following:

  • Sending product launch emails to your subscriber list
  • Working with influencers on an affiliate marketing campaign
  • Run Chat Marketing campaigns
  • Get reviews from early customers
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